TL;DR This issue breaks down why the creatives, queers, and internationals are broke but drive up the cost of living, how AI is forcing the corporate world to buy into human subculture, and what we doing about it (aka we are partnering with a big boy company and throwing a CREATIVE X TECH EXCHANGE DAY…
Business Creatives: Dr. Miriam Peter on Music, Law, and Building Beauty Tech Startup This conversation explores what it looks like to build a career across completely different worlds — music, law, finance, and founding a startup — and what happens when you refuse to choose between creativity and structure. Dr. Miriam Peter is the Founder…
Testing Cultural Relevance in Everyday Urban Spaces This activation functioned as both cultural research and real-world testing. By embedding the brand in everyday neighborhood spaces, we were able to observe engagement and validate relevance before scaling further. Concept development · brand strategy · DJ curation · event production · Community activations · Documentation During major…
COUNTERCULT STUDIOS MANIFESTO We don’t “tap into” culture. We’re built from it. Countercult Studios is a cultural intelligence and strategy practice working across digital, in-store, and IRL environments. We exist to help brands understand the cultural contexts they want to enter — before they invest in campaigns, partnerships, or market expansion. Because culture isn’t a…
Brand Participation in Pride Without Tokenism Pride activations carry heightened cultural and reputational risk.This project focused on ensuring brand participation aligned with community-led narratives and local creative leadership, rather than surface-level visibility. CURATION WORKSHOPS CounterCult helped Zalando’s LGBTQIA+ Employee Resource Group (ERG) pulled off an unforgettable event for over 175 of their colleagues, including the…