Testing Cultural Relevance in Everyday Urban Spaces This activation functioned as both cultural research and real-world testing. By embedding the brand in everyday neighborhood spaces, we were able to observe engagement and validate relevance before scaling further. Concept development · brand strategy · DJ curation · event production · Community activations · Documentation During major…
Brand Participation in Pride Without Tokenism Pride activations carry heightened cultural and reputational risk.This project focused on ensuring brand participation aligned with community-led narratives and local creative leadership, rather than surface-level visibility. CURATION WORKSHOPS CounterCult helped Zalando’s LGBTQIA+ Employee Resource Group (ERG) pulled off an unforgettable event for over 175 of their colleagues, including the…
Making Employer Branding Feel Human Again The challenge was to translate Avomind’s internal culture into an external experience that felt human and credible. We grounded the activation in local creative practices to attract talent without relying on corporate employer-branding tropes. CURATION Concept development · Creative curation · Vendor coordination · Partner collaboration · Food &…
Entering Berlin’s Music Scene Without Overreach This project explored how a brand could enter Berlin’s music ecosystem without disrupting the existing social fabric. Rather than leading with visibility, the focus was on cultural placement — identifying where participation would feel welcomed rather than imposed. Guest curation · Seating design · Location scouting · Catering booking…