Entering Berlin’s Music Scene Without Overreach
This project explored how a brand could enter Berlin’s music ecosystem without disrupting the existing social fabric.
Rather than leading with visibility, the focus was on cultural placement — identifying where participation would feel welcomed rather than imposed.
Guest curation · Seating design · Location scouting · Catering booking · Music booking · Photographer booking
During Most Wanted: Music, Berlin becomes a meeting point for the global music industry.
After the Noise was conceived as a counter-moment an intimate dinner designed to slow down interaction and create meaningful exchange beyond the conference format.
We chose Panke as the setting a space deeply shaped by music culture, community, and experimentation.
Strategy: The dinner was designed to maximize meaningful connection between different actors in the music industry while keeping the setting casual and relaxed. Guests contributed a song in advance, which informed seating across disciplines, regions, and roles. Each place setting featured a song shared by another attendee, providing a natural starting point for conversation.
Solution: We curated and oversaw the production of the evening.
Client:
Most Wanted:Music
Location:
Berlin
